Technology, simplicity, and efficacy
with variants over the 3 products in the rang
The power ranges are recalled by
the colour of the back-lighting
Dimensions and geometrical shape
optimized for manifest ergonomics
Easy to manipulate,
even without looking
Locatable in customizable manner,
intuitive and sterilisable!
Strong materials, glass face,
removable button, etc.
> Visits to observe representative practices, in-depth exchanges on usage conditions and constraints
> Analysis of organisational issues and of fine ergonomics
> Looking for ergonomic and functional solutions
> Developing semantic and formal fundamentals that carry the new brand image through the future range
> Formal research for and adapting the Design to the various versions of the range
> Support with industrial development & technical manufacturing choices
> What values are carried by the brand, what is its DNA, and what are its competitive specificities?
> What values should be communicated by the new range?
>Identifying the formal trends of the healthcare field and the major trends that can feed the project
> Extracting families of values and of references
> Creating and selecting semantic hypotheses in collaboration with a semio-sociologist
> Translation into worlds of colours, materials, and lights in keeping with the chosen worlds
> Summary and proposal of 3 focuses for defining a Design Strategy
> Looking for visuals that carry the values attached to each identified world