VISION
The usage benefits guide the entire project!
… for them to be truly successful, we need to open up to other realities
No progress on a project should made without such a cross-cutting vision. From the Strategic Development Platform that starts the project, to the last stages of industrialisation, the major decisions and the micro-choices alike are all aided by 3D computer graphics.
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Distribution, Target, Pricing, Merchandising, Consumer Testing, …
MARKETING
Patents, Watch, Standards, FMECA, IP Strategy, …
LAW
Materials, Processes, Prototyping, Sourcing, Subcontractor Auditing, …
TECHNOLOGY
Each stakeholder in the innovation owes it to themselves to truly incorporate these three aspects so as to challenge the project unceasingly and so as to increase number of creative connections. A good innovation is the response to a multitude of cross-cutting questions that are often contradictory.
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METHODOLOGICAL FOCUS #1
TIME TO UNDERSTAND
The upstream discovery phase feeds creativity!
… but it is also a reference source that enlightens the entire project
Developing an objective vision of the consumers and of their usages and practices, of patents, of existing products, of purchasing behaviour, …*
Gradually the designer tunes in to the spaces that are conducive to innovation.
* Capital Innovation is accredited for Research Tax Credit (CIR) and for Innovation Tax Credit (CII). These approaches also make it possible to reinforce applications for Research Tax Credit in France.
Spontex – Usage benchmark
EXPERIMENTATION
> Objectifying the experimentation times so as to concentrate on real needs.
SEB – Film, camera static and handheld
OBSERVATION
> Discovering the real usages, detecting the palliative usages, and imagining the potential needs
AlphaUI – CES 2014 award-winning keyboard
EXPLORATION
> Daring to use all of the wealth of the Internet and of the patent bases to create
Glon Sanders – Analysing the act of purchasing
MERCHANDISING
> Understanding the constraints and opportunities of the shop shelf and gaining a better grasp of the complexity of the act of purchasing
METHODOLOGICAL FOCUS #2
CONTINUOUS CREATIVITY
Creativity methods are necessary!
… but when innovation becomes a trade, creativity goes far beyond methods
State of mind is something that is built progressively within the team. The capacity to implement methodologies is developed with experience, until individual and collective reflexes are generated.
Valéo – Disabled access creativity
CREATIVITY IN SITU
> Creativity meetings in situ make it possible to be immersed into a context
Sephora – Client/user workshop
WORKSHOPS
> Taking an intense dive to discover, create, and validate in the same breath
Acteon Dental Group – Pure Newtron
CHOOSING
> Collaborative screening enables the right choices to be made at each key stage
Orange Lab – Convergence between landline and mobile
INFORMAL CREATIVITY
> Continuous interactions are invaluable sources of enrichment
METHODOLOGICAL FOCUS #3
PROTOTYPING FOR INNOVATING
Prototyping is necessary for validating concepts!
… but above all, it is an innovation accelerator
From the “piece of folded cardboard” enabling an idea to be expressed, to the elaborate prototype designed for user testing in real situations, Capital Innovation innovates by continuously making use of all of the possibilities offered by mocking up.
Capital Innovation’s Materials Library
MATERIALS LIBRARY
> Twenty years of collection enabling reality to be touched with the fingers and enabling expression to be beyond words
Joustra – … future winner of the “grand prix du Jouet” (French toy award)
MOCKUPS
> To grasp the visual impact and the ergonomics of a project
Mapa – Interactive mocking up of gloves
EXPERIMENTAL CREATION
> The “creation – prototype – experimentation” cycle is a booster for usage innovation
SITA Suez – Developing the prototype
DEMONSTRATORS
> Full prototypes enable design and usage to be validated, in particular with the users
METHODOLOGICAL FOCUS #4
SEEING IT THROUGH TO WIN
Seeing the innovation through requires considerable energy and compromise!
… but to strike the right compromise, it is necessary to memorise the choices made
Developing genuine innovation always brings its lot of problems and of calling into question. To see the project through to the product under the best possible conditions, the involvement and the knowledge acquired throughout the project are necessary.
SITA Suez – Cyclabelle Design Pre-Project
DESIGN
> Defining the semantic and formal values for carrying the innovation forward.
Joustra – Developing a pyrography burner
ENGINEERING DESIGN
> Technical development and 3D design incorporating the manufacturing constraints.
TV shopping – Development of a handle
STANDARDS & PATENTS
> Assisting with the legal aspects to avoid problems and to create legal monopolies.
Joustra – Commissioning of manufacturing in China
INDUSTRIALISATION
> Acting to obtain the “perfect” product… while complying with the cost and lead-time objectives