STRONG DESIGN

Technology, simplicity, and efficacy
with variants over the 3 products in the rang

BACKLIT FACE

The power ranges are recalled by
the colour of the back-lighting

HANDPIECE

Dimensions and geometrical shape
optimized for manifest ergonomics

INTUITIVE BUTTON

Easy to manipulate,
even without looking

SILICONE SUPPORTS

Locatable in customizable manner,
intuitive and sterilisable!

SIMPLIFIED CLEANING & MAINTENANCE

Strong materials, glass face,
removable button, etc.

How to create a Design having a strong identity, while also offering user-friendliness and ergonomics that strictly satisfy the needs of the practitioner ?
OBSERVATION

> Visits to observe representative practices, in-depth exchanges on usage conditions and constraints

ERGONOMIC ANALYSIS

> Analysis of organisational issues and of fine ergonomics
> Looking for ergonomic and functional solutions

DESIGN STRATEGY

> Developing semantic and formal fundamentals that carry the new brand image through the future range

(SEE ZOOM)

DESIGN

> Formal research for and adapting the Design to the various versions of the range
> Support with industrial development & technical manufacturing choices

FOUNDING VALUES

> What values are carried by the brand, what is its DNA, and what are its competitive specificities?
> What values should be communicated by the new range?

STYLISTIC TRENDS

>Identifying the formal trends of the healthcare field and the major trends that can feed the project
> Extracting families of values and of references

STRATEGIC CREATION

> Creating and selecting semantic hypotheses in collaboration with a semio-sociologist
> Translation into worlds of colours, materials, and lights in keeping with the chosen worlds

STRATEGIC FOCUSES

> Summary and proposal of 3 focuses for defining a Design Strategy
> Looking for visuals that carry the values attached to each identified world

“SLIDER” CONCEPT

A simple caress with the finger to
measure out and dispense the cream

PURITY OF DESIGN

Simplicity of shapes and materials
serving the cosmetic quality

HYGIENE

The cream is dispensed through a flexible thin
hole guaranteeing non-contamination

EXCLUSIVENESS

Invention protected with two
patents by Capital Innovation

AIRLESS

Airless reservoir avoiding
the need to use preservatives

AWARDS & LABELS

How to create a new gesture combining sensuality and securing of the cosmetic active ingredients ?

BRINGING AN INNOVATIVE TECHNOLOGY

Allow the patient to appropriate the needleless injection

EXEMPLARY USE APPROACH

Involvement of patient associations, occupational therapists
and trainers at each design stage

GLOBAL APPROACH

Consideration of all stages of use, from the discovery
of the product to its administration and elimination

ERGONOMICS AND PATHOLOGIES

Adaptation of ergonomics, shapes, graphic designs,
pathologies constraints
(rheumatoid arthritis, allergies, ...)

A REASSURING DESIGN

An intuitive volume, pleasant and easy to handle.
The action is downplayed without making it insignificant.

AWARDS & LABELS

How to adapt the global ergonomics of the device to the patient and to their pathology characteristics, in order to offer an product innovate through use ?

CO-CREATION

Close collaboration with practitioners
to create the fiiting solution

EFFICIENCY AND SAFETY

Easy and secured protocol for both
the practitioner and the patient

OPTIMUM ERGONOMICS

Product’s geometry and volume
adapted to uses, postures and users

A STRONG DESIGN

A strong and recognizable identity that
strengthens and builds the brand

FACILITATED INDUSTRIALISATION

Close support through the industrial
development to ensure feasibility
and respect for specifications

INNOVATION PROTECTED

A strong patent for a safe investment
of the brand

How to create a product that’s really suited to the needs of the practitioner and which carry a strong image for the brand ?

Selection of references