
OBSERVATION
> Visits to observe representative practices, in-depth exchanges on usage conditions and constraints

ERGONOMIC ANALYSIS
> Analysis of organisational issues and of fine ergonomics
> Looking for ergonomic and functional solutions

DESIGN STRATEGY
> Developing semantic and formal fundamentals that carry the new brand image through the future range
(SEE ZOOM)

DESIGN
> Formal research for and adapting the Design to the various versions of the range
> Support with industrial development & technical manufacturing choices

FOUNDING VALUES
> What values are carried by the brand, what is its DNA, and what are its competitive specificities?
> What values should be communicated by the new range?

STYLISTIC TRENDS
>Identifying the formal trends of the healthcare field and the major trends that can feed the project
> Extracting families of values and of references
STRATEGIC CREATION
> Creating and selecting semantic hypotheses in collaboration with a semio-sociologist
> Translation into worlds of colours, materials, and lights in keeping with the chosen worlds
STRATEGIC FOCUSES
> Summary and proposal of 3 focuses for defining a Design Strategy
> Looking for visuals that carry the values attached to each identified world