VISION
3D COMPUTER GRAPHICS

The usage benefits guide the entire project!
… for them to be truly successful, we need to open up to other realities

No progress on a project should made without such a cross-cutting vision. From the Strategic Development Platform that starts the project, to the last stages of industrialisation, the major decisions and the micro-choices alike are all aided by 3D computer graphics.

Distribution, Target, Pricing, Merchandising, Consumer Testing, …

MARKETING

Patents, Watch, Standards, FMECA, IP Strategy, …

LAW

Materials, Processes, Prototyping, Sourcing, Subcontractor Auditing, …

TECHNOLOGY

Each stakeholder in the innovation owes it to themselves to truly incorporate these three aspects so as to challenge the project unceasingly and so as to increase number of creative connections. A good innovation is the response to a multitude of cross-cutting questions that are often contradictory.

METHODOLOGICAL FOCUS #1
TIME TO UNDERSTAND

The upstream discovery phase feeds creativity!
… but it is also a reference source that enlightens the entire project

Developing an objective vision of the consumers and of their usages and practices, of patents, of existing products, of purchasing behaviour, …*
Gradually the designer tunes in to the spaces that are conducive to innovation.

* Capital Innovation is accredited for Research Tax Credit (CIR) and for Innovation Tax Credit (CII). These approaches also make it possible to reinforce applications for Research Tax Credit in France.

Spontex – Usage benchmark

EXPERIMENTATION

> Objectifying the experimentation times so as to concentrate on real needs.

SEB – Film, camera static and handheld

OBSERVATION

> Discovering the real usages, detecting the palliative usages, and imagining the potential needs

AlphaUI – CES 2014 award-winning keyboard

EXPLORATION

> Daring to use all of the wealth of the Internet and of the patent bases to create

Glon Sanders – Analysing the act of purchasing

MERCHANDISING

> Understanding the constraints and opportunities of the shop shelf and gaining a better grasp of the complexity of the act of purchasing

METHODOLOGICAL FOCUS #2
CONTINUOUS CREATIVITY

Creativity methods are necessary!
… but when innovation becomes a trade, creativity goes far beyond methods

State of mind is something that is built progressively within the team. The capacity to implement methodologies is developed with experience, until individual and collective reflexes are generated.

Valéo – Disabled access creativity

CREATIVITY IN SITU

> Creativity meetings in situ make it possible to be immersed into a context

Sephora – Client/user workshop

WORKSHOPS

> Taking an intense dive to discover, create, and validate in the same breath

Acteon Dental Group – Pure Newtron

CHOOSING

> Collaborative screening enables the right choices to be made at each key stage

Orange Lab – Convergence between landline and mobile

INFORMAL CREATIVITY

> Continuous interactions are invaluable sources of enrichment

METHODOLOGICAL FOCUS #3

PROTOTYPING FOR INNOVATING

Prototyping is necessary for validating concepts!
… but above all, it is an innovation accelerator

From the “piece of folded cardboard” enabling an idea to be expressed, to the elaborate prototype designed for user testing in real situations, Capital Innovation innovates by continuously making use of all of the possibilities offered by mocking up.

Capital Innovation’s Materials Library

MATERIALS LIBRARY

> Twenty years of collection enabling reality to be touched with the fingers and enabling expression to be beyond words

Joustra – … future winner of the “grand prix du Jouet” (French toy award)

MOCKUPS

> To grasp the visual impact and the ergonomics of a project

Mapa – Interactive mocking up of gloves

EXPERIMENTAL CREATION

> The “creation – prototype – experimentation” cycle is a booster for usage innovation

SITA Suez – Developing the prototype

DEMONSTRATORS

> Full prototypes enable design and usage to be validated, in particular with the users

METHODOLOGICAL FOCUS #4

SEEING IT THROUGH TO WIN

Seeing the innovation through requires considerable energy and compromise!
… but to strike the right compromise, it is necessary to memorise the choices made

Developing genuine innovation always brings its lot of problems and of calling into question. To see the project through to the product under the best possible conditions, the involvement and the knowledge acquired throughout the project are necessary.

SITA Suez – Cyclabelle Design Pre-Project

DESIGN

> Defining the semantic and formal values for carrying the innovation forward.

Joustra – Developing a pyrography burner

ENGINEERING DESIGN

> Technical development and 3D design incorporating the manufacturing constraints.

TV shopping – Development of a handle

STANDARDS & PATENTS

> Assisting with the legal aspects to avoid problems and to create legal monopolies.

Joustra – Commissioning of manufacturing in China

INDUSTRIALISATION

> Acting to obtain the “perfect” product… while complying with the cost and lead-time objectives