OPEN HANDLE

Ultra-fast and intuitive to take hold of

LOCKING MAGNET

Makes the connection
more reliable

AUTOMATIC GUIDING

Makes the connection
more reliable

HORIZONTAL CRADLE

Integrated into the gestural dynamics
Strong and communicative identity

SHOCK-ABSORBING BALL

Gentle connection and disconnection
Strong image

2012 SEB INNOVATION

Viral and press communications
2 patents

Cordless iron technology existed, but the challenge was how to create ergonomics enabling that technology to take up its rightful place
OBSERVATIONS

> Observing users and analysing their usages and practices to identify the ergonomic levers and obstacles

(SEE ZOOM)

CREATING CONCEPTS

> Looking for ergonomics adapted to suit the usage dynamics
> Looking for architectures expressing the “cordless” innovation

EXPERIMENTAL CREATION

> Successive mockups to gain a full grasp of the functional details making it possible to optimise the desired ergonomics

ASSESSMENT MOCKUP

> Mockup complying ergonomically and making it possible to launch the technical development phases with the client

OBSERVATION

> Observations of users handling conventional irons and the first cordless irons already on the market but totally rejected by consumers

POSTURAL ERGONOMICS

> Detailed analysis of the postures taken up at each stage of usage
> Identifying the physical ergonomics constraints (angulation of the joint, grasping efforts, angular positioning difficulty, etc.)

THEORETICAL ANALYSIS

> Synthesis and schematisation of the degrees of freedom, of the comfort zones and of the limit zones
> Biomechanical and anthropometric characterisation

ERGONOMICS CONCEPTS

> Creating the ergonomics concepts
> Assemblies and pre-mockups making it possible to simulate the proposed usages dynamically

EASY & FUN!

Unroll, clip on, and play!

ECONOMICAL

An intelligent and optimised conception

ADAPTABLE

A simple and effective clamp system
to be positionable everywhere

A HIT

Immediate commercial success

How to go from concept to technical and economic reality for a product that is great fun

STRONG DESIGN

Technology, simplicity, and efficacy
with variants over the 3 products in the rang

BACKLIT FACE

The power ranges are recalled by
the colour of the back-lighting

HANDPIECE

Dimensions and geometrical shape
optimized for manifest ergonomics

INTUITIVE BUTTON

Easy to manipulate,
even without looking

SILICONE SUPPORTS

Locatable in customizable manner,
intuitive and sterilisable!

SIMPLIFIED CLEANING & MAINTENANCE

Strong materials, glass face,
removable button, etc.

How to create a Design having a strong identity, while also offering user-friendliness and ergonomics that strictly satisfy the needs of the practitioner
OBSERVATION

> Visits to observe representative practices, in-depth exchanges on usage conditions and constraints

ERGONOMIC ANALYSIS

> Analysis of organisational issues and of fine ergonomics
> Looking for ergonomic and functional solutions

DESIGN STRATEGY

> Developing semantic and formal fundamentals that carry the new brand image through the future range

(SEE ZOOM)

DESIGN

> Formal research for and adapting the Design to the various versions of the range
> Support with industrial development & technical manufacturing choices

FOUNDING VALUES

> What values are carried by the brand, what is its DNA, and what are its competitive specificities?
> What values should be communicated by the new range?

STYLISTIC TRENDS

>Identifying the formal trends of the healthcare field and the major trends that can feed the project
> Extracting families of values and of references

STRATEGIC CREATION

> Creating and selecting semantic hypotheses in collaboration with a semio-sociologist
> Translation into worlds of colours, materials, and lights in keeping with the chosen worlds

STRATEGIC FOCUSES

> Summary and proposal of 3 focuses for defining a Design Strategy
> Looking for visuals that carry the values attached to each identified world

COMMUNICATIVE DESIGN

Understanding the function
and integration into the household

STRONG PATENT

Protected exclusive technical solution

SOFT TECHNOLOGY

Development of vacuum compression:
performance & safety

ERGONOMICS AND INTEGRATION

User survey to define the usage
and integration criteria

PRODUCTION

Defining and developing
industrial technologies

DISTINCTIONS

“Janus de l’industrie” Award,
Prix INPI (French Patent Office Award), ...

How to create a novel household electrical product by bringing marketing and technical intuition to life, for managing packaging waste
EXPERIMENTAL CREATION

> Understanding the validity of the technology and creating suitable technical solutions
> Architectural research

(SEE ZOOM)

IN SITU VISITS

> Interviews with 45 households from 4 regions to validate receptiveness to the concept and compatibility of the sizing

DEMONSTRATOR

> For analysing the usage and performance, for presenting to consumers, to deciders …

DESIGN & MANUFACTURING

> Design Strategy and aesthetic and functional formalisation
> Support for industrialisation

UNDERSTANDING

> Experimenting to assess using vacuums to compact waste

CREATION

> Mocking up the hypotheses and experimentation
> Looking for alternative and complementary solutions

OVERALL MOCKUP

> Summarising and combining solutions for mocking up and experimenting with the main functions

GOING DEEPER

> Looking for technical and functional solutions.
> Looking for materials
> Experimentation and assessment of performance

Vidéo Cyclabelle

A GENUINE NEED

Innovation coming from in-depth research
into the needs and expectations of users

FULL INTEGRATION

A simple and discreet mechanism
hidden in the rail

ZERO ENERGY

A self-contained system, with no motor,
that is totally transparent to the user

AUTOMATIC CLOSURE

The door closes by itself, gently

SIMPLE AND ACCESSIBLE

Simplicity of design that enables
extra cost to be limited

DIFFERENTIATION LEVER

Coulidoor stands out by
is user-oriented approach

Sliding door with automated
motor-less closure

How to create a function having a high usage value, while being very economical on resources
DISCOVERING THE FIELD

> Understanding the usages and the issues encountered in order to gain a good grasp of the spaces conducive to innovation

TECHNICAL CREATIVITY

> A first approach made it possible to bring out numerous concepts
> The project then focused on the dynamics of the sliding door

EXPERIMENTAL DEVELOPMENT

> Concepts implemented through successive creativity and experimentation cycles

PRODUCT INTEGRATION

> Integrating the concepts into consistent components grouping together the expected mechanical functions

“SLIDER” CONCEPT

A simple caress with the finger
meters out and dispenses the cream

PURITY OF DESIGN

Simplicity of shapes and of materials
serving cosmetic quality

HYGIENE

The cream is dispensed through a flexible thin hole
guaranteeing non-contamination

EXCLUSIVE

Invention protected
by 2 Capital Innovation patents

AIRLESS

Airless reservoir avoiding
the need to use preservatives

AWARDS & LABELS

How to create a new gesture combining sensuality and securing of the cosmetic active ingredients

UNIQUE COMBINATION

Association of functions
for greater flexibility of usage

PROTECTION

Wind-breaking fabric

BREATHABLE

The space created between the flocking
spots makes the jacket more breathable

THERMAL INSULATION

Interior flocking

LIGHT AND COMPRESSIBLE

Only 400 g for the Large size!

ECONOMICAL

€49.95: an accessible solution!

How to create an innovative material combining thermal comfort and lightness in weight

Selection of references